Reference · MOQ

MOQ by category — what 50 pieces actually costs.

Minimum order quantities aren’t arbitrary — they’re set by the production economics of each category. This page gives the indicative MOQ floor across the WOW product lines, what drives that floor, and what happens to unit price as the batch grows.

15 categories Indicative ranges Updated as factory terms change

The reference table

Figures below are the typical floor for a fully custom order in each category — your artwork, your colours, your packaging. Lower MOQs are sometimes possible on stock blanks with light customisation; higher MOQs apply when tooling (moulds, dies, screens) has to be created.

Low floor — under 50 Medium floor — 50 to 200 High floor — 200 and up
Category Indicative MOQ Typical unit price at MOQ Floor driver
Custom t-shirts50$8.50 – $12.90Screen-printing setup, blank sourcing
Custom hoodies50$15 – $22Knit blank MOQ, embroidery digitising
Custom caps50$4 – $8Embroidery setup, blank panel sourcing
Custom canvas tote bags100$3 – $6Cutting and print setup, fabric lot minimums
Custom enamel pins & badges100$0.80 – $1.50Mould amortisation, plating batch
Custom embroidered patches100$0.50 – $1.20Embroidery frame setup, fabric run
Custom ceramic mugs100$3 – $5Kiln batch minimums, decal printing
Custom stainless steel tumblers100$5 – $9Sublimation wrap, coating batch
Custom glass jars & bottles200$2 – $4Glass furnace minimum run
Custom perfume / fragrance glass500$3 – $7Mould exclusivity, decoration setup
Custom rigid gift boxes300$1.50 – $4Die-cut tooling, paper lot minimums
Custom LED neon signs20$30 – $60Hand-bending labour, low material MOQ
Custom canvas art prints30$18 – $35Print-on-demand, frame sourcing
Custom oil paintings10$80 – $200Artist time, no factory MOQ
Custom school uniform sets100$12 – $20Multi-piece kit, embroidery plus print
Disclaimer: figures are indicative ranges based on typical China factory terms for fully custom work in each category. Final pricing depends on artwork complexity, material choice, packaging and quantity. A written quote always precedes any commitment.

Why MOQs vary so much

Three forces set the floor in any category:

  1. Tooling amortisation. Anything that needs a mould, die or print screen carries a fixed setup cost. Spreading that cost over 50 pieces gives a higher unit price; spreading it over 500 drops it sharply.
  2. Material lot minimums. Fabric, paper, glass and many coatings come in minimum production runs set by the upstream mill, not by the final factory.
  3. Labour economics. Hand-bent neon signs and hand-painted oil paintings don’t have a factory MOQ — the floor is set by the time it takes to make one.

What changes when a batch is sized above MOQ

Unit price typically drops in steps rather than linearly. The first drop comes where the factory moves from a “small batch” workflow to a “production-line” run, and a further step follows at the volume tier. Beyond that, improvements taper off until the next material lot boundary is crossed.

A worked example for custom t-shirts, using the same quantity tiers as our pricing page:

  • 50–100 pieces → $8.50 – $12.90 per unit (setup-heavy small batch)
  • 500 pieces → $7.90 – $11.60 per unit (production-line workflow)
  • 1,000 pieces → $6.90 – $10.20 per unit (volume tier)
  • 2,000+ pieces → usually quoted per project against specific blank sourcing

When the headline MOQ doesn’t fit the brief

If the project quantity sits well below the MOQ for the target category, two options usually exist:

  • Adjust the customisation. A lighter customisation — a single-colour print instead of full colour, for example — can sometimes halve the headline figure.
  • Move to WOW Sourcing. For projects that genuinely need a custom material, a niche item or a private-spec product outside the 14 product lines, WOW Sourcing negotiates lower MOQs through the existing factory network.

Need a number for your quantity?

Send the category, the quantity and your artwork status. The reply comes back with an itemised quote, not a range.